Niraj Rughani
Founder, Creative Director & CEO

The founder and vision behind Vici London, Niraj Rughani oversees all initiatives at the design house. From an acclaimed business family, after graduating with a Bachelor of Science Degree from Imperial College London, he went on to set up his first venture in the world of advertising. Acting as a Creative Director and Agent for a number of internationally recognised creative professionals Rughani went on to work with a multitude of the world’s most celebrated fashion, automobile and hotel brands.

His work has led to private consulting and commissions to conceptualise and implement lifestyle businesses for discerning clientele including members of royal families and UHNWIs in a variety of sectors.

Rughani is keen to establish Vici London as the most cutting edge design firm, specialising in luxury residential projects, in London’s super prime property market as well as the world’s most elite addresses.

“Our clients are already well versed with their own brand of perfectionism. We’re merely here to enhance it and realise their ambition.”

CEO, Niraj Rughani

Andrea Bonini
Director of Design

Design Director, Andrea Bonini, leads a dynamic team of talented Designers at Vici London. Bonini hails from a family heritage of metal work. In 2011 Andrea patented a unique finish on steel, carrying on the family’s legacy to innovate unique designs, under the label Diamante Design.

Graduating from the prestigious Instituto Marangoni in Milano, Bonini went on to work for a number of Italy’s most celebrated design firms. In 2011 the Studio Andrea Bonini Bespoke Interiors was realized- providing luxury interior design solutions and turnkey services for the luxury residential and commercial sectors.

In 2012, he made his debut at the world exhibition for furniture, Salone del Mobile (Milan Design Week), as one of the youngest designers on the scene presenting the "Home" collection.

In 2015 Bonini was approached by the design house Turri (, a brand that owns the reputation of the world’s most famous luxury furniture producer since 1925, to produce furniture collections based on the history of Italian fashion and artisanal Italian production. The collections have received international recognition at Salone del Mobile and have been featured in publications worldwide including Architectural Digest and Elle Décor.